一、自主搜索

1、 Autonomous search

在抖音的搜索頁面，輸入與你想要創(chuàng)作的內(nèi)容相關(guān)的關(guān)鍵詞進(jìn)行搜索。例如，若你打算做一個關(guān)于瑜伽的賬號，可以搜索與“瑜伽”相關(guān)的關(guān)鍵詞，抖音會為你推薦一系列的瑜伽博主賬號。你可以通過觀察每個賬號的粉絲量、視頻播放量以及賬號主頁的風(fēng)格和定位來找出適合自己的對標(biāo)賬號。

On the search page of Tiktok, enter the keywords related to the content you want to create to search. For example, if you plan to create a yoga account, you can search for keywords related to "yoga", and Tiktok will recommend a series of yoga blogger accounts for you. You can find a suitable benchmark account by observing the number of followers, video views, and the style and positioning of the account homepage for each account.

二、追蹤同行賬號

2、 Tracking peer accounts

在關(guān)注同行賬號時，應(yīng)時刻留意行業(yè)內(nèi)的最新營銷動態(tài)和用戶需求的變化。這有助于你及時更新自己的賬號內(nèi)容形式，緊跟用戶需求的步伐。同時，也可以借鑒出色對標(biāo)賬號的視頻內(nèi)容和展示方式，為自己的短視頻素材庫積累素材。但請注意，在搬運他人的視頻時需得到原創(chuàng)作者的許可。

When following peer accounts, it is important to always keep an eye on the latest marketing trends and changes in user needs within the industry. This helps you update your account content format in a timely manner and keep up with user needs. At the same time, you can also learn from the excellent video content and display methods of benchmarking accounts to accumulate materials for your own short video material library. However, please note that permission from the original author is required when moving other people's videos.

三、剖析熱門賬號

3、 Analyzing popular accounts

找出近期流量較多、熱度較高的熱門賬號，分析他們之所以爆火的原因?？赡苁怯捎谶x題的新穎性、表現(xiàn)形式的獨特性，或其他原因。通過剖析這些熱門賬號的優(yōu)點和特點，我們可以為自己的賬號提供一些新的思路和借鑒。但請注意，在跟風(fēng)熱門賬號輸出內(nèi)容時務(wù)必審慎行事，越早模仿的視頻越有可能獲得出人意料的曝光量。

Identify popular accounts with high traffic and popularity recently, and analyze the reasons why they have become popular. Perhaps due to the novelty of the topic, the uniqueness of the presentation, or other reasons. By analyzing the advantages and characteristics of these popular accounts, we can provide some new ideas and references for our own accounts. However, please note that when following popular accounts to output content, it is important to act with caution. The earlier a video is imitated, the more likely it is to receive unexpected exposure.

四、探索相關(guān)賬號

4、 Explore related accounts

當(dāng)我們關(guān)注一個合適的對標(biāo)賬號后，抖音通常會為我們推薦一些相關(guān)的賬號。這些推薦的賬號可能與我們所找的對標(biāo)賬號在流量、熱度和定位領(lǐng)域上相似。我們可以參考這些賬號的信息，尋找更多的對標(biāo)賬號進(jìn)行分析和借鑒。

When we focus on a suitable benchmarking account, Tiktok usually recommends some related accounts for us. These recommended accounts may be similar to the benchmark accounts we are looking for in terms of traffic, popularity, and positioning. We can refer to the information of these accounts to find more benchmark accounts for analysis and reference.

總的來說，在確定抖音賬號定位時，我們需要明確自己所擅長和能做的內(nèi)容以及能為用戶提供的價值。同時，通過自主搜索、追蹤同行賬號、剖析熱門賬號和探索相關(guān)賬號等方法來找到適合自己的對標(biāo)賬號進(jìn)行參考和學(xué)習(xí)是至關(guān)重要的。然而，值得注意的是，模仿對標(biāo)賬號并不等同于完全復(fù)制他們的內(nèi)容和風(fēng)格。我們應(yīng)該汲取他們的優(yōu)點并根據(jù)自己的特色進(jìn)行創(chuàng)新，打造出與眾不同的賬號風(fēng)格和人物形象。同時也要遵守相關(guān)法律法規(guī)和知識產(chǎn)權(quán)保護等法律規(guī)定。

In general, when determining the location of the Tiktok account, we need to be clear about what we are good at and can do and the value we can provide to users. Meanwhile, it is crucial to find suitable benchmark accounts for reference and learning through independent search, tracking peer accounts, analyzing popular accounts, and exploring related accounts. However, it is worth noting that imitating benchmark accounts is not equivalent to completely copying their content and style. We should draw on their strengths and innovate according to our own characteristics to create a unique account style and character image. At the same time, it is necessary to comply with relevant laws and regulations as well as legal provisions on intellectual property protection.

更多的關(guān)于濟南短視頻運營問題或者詳細(xì)的內(nèi)容，請進(jìn)入我們公司的網(wǎng)站：http://www.derine.cn網(wǎng)站中會有很多的內(nèi)容僅供參考

For more information or detailed content on the operation of short videos in Jinan, please visit our company's website: http://www.derine.cn There will be a lot of content on the website for reference only