本文面向初入抖音的小伙伴，分享常見的實操問題， 鑫諾商為新手運營抖音賬號提供基礎(chǔ)運營攻略。
　　This article is intended to share common practical problems with newcomers to Tiktok. Xinnuoshang provides basic operation strategies for newcomers to operate Tiktok accounts.
　　01
　　01
　　關(guān)于養(yǎng)號問題
　　Regarding the issue of account maintenance
　　關(guān)于養(yǎng)號的重要性，已經(jīng)說過很多次了，還有有很多人注冊完抖音后都會來問，自己應(yīng)不應(yīng)該養(yǎng)號，有沒有養(yǎng)號的必要？
　　I have said many times about the importance of the number, and many people will come to ask after registering Tiktok, whether they should have a number, and whether it is necessary to have a number?
　　其實，養(yǎng)號最主要的原因是提高賬號的權(quán)重，養(yǎng)號過程中需要模擬正常賬號刷抖音的行為，包括搜索自己感興趣的視頻、點贊收藏或評論等，盡可能提高自己的初始權(quán)重。
　　In fact, the main reason for raising the number is to increase the weight of the account. In the process of raising the number, it is necessary to simulate the Tiktok behavior of the normal account, including searching videos, liking collections or comments that interest you, so as to increase your initial weight as much as possible.
　　養(yǎng)號攻略
　　Account maintenance strategy
　　1.關(guān)注同行的抖音賬號，進賬號主頁，刷刷賬號內(nèi)視頻。
　　1. Follow the peer's Tiktok account, enter the account home page, and brush the video in the account.
　　2.給作品點贊、收藏或分享，可以分享給微信好友，產(chǎn)生轉(zhuǎn)發(fā)行為。
　　2. Like, bookmark, or share your work, which can be shared with WeChat friends to generate forwarding behavior.
　　3.給作品評論，與作者互動，盡可能讓作者回復(fù)。
　　3. Comment on the work, interact with the author, and try to get the author to reply as much as possible.
　　4.看同行業(yè)抖音直播，看看別人的直播方式。
　　4. Watch the Tiktok live broadcast in the same industry, and see the live broadcast methods of others.
　　這些行為都是為了給賬號貼標簽，持續(xù)幾天，你就會發(fā)現(xiàn)推薦頁面的視頻基本都是這一類的短視頻。
　　These behaviors are all aimed at tagging accounts, and if you continue for a few days, you will find that the recommended videos on the page are mostly short videos of this type.
　　02
　　02
　　抖音的算法機制
　　Algorithm mechanism of Tiktok
　　正所謂知己知彼百戰(zhàn)不殆，想要在一個平臺上做好賬號運營，需要清楚這個平臺的流量推薦算法。抖音的算法機制主要有三個步驟。
　　As the saying goes, knowing oneself and knowing the enemy will lead to victory in a hundred battles. To operate an account well on a platform, it is necessary to have a clear understanding of the platform's traffic recommendation algorithm. The algorithm mechanism of Tiktok mainly has three steps.
　　1.流量池曝光機制
　　1. Traffic pool exposure mechanism
　　2.根據(jù)曝光數(shù)據(jù)，進入下一個流量池
　　2. Enter the next traffic pool based on exposure data
　　3.精品流量池
　　3. Premium traffic pool
　　03
　　03
　　新手運營抖音必備基操
　　Basic operations necessary for novice operation of Tiktok
　　1.注意發(fā)布時間
　　1. Pay attention to the release time
　　在飯前或者睡前刷抖音的人群會比較多，上班路上、上廁所等碎片化時間都是刷抖音的高峰時段，我們可以根據(jù)自己的賬號類別來選擇發(fā)布時間。
　　There will be more people playing Tiktok before dinner or bedtime. Fragmentation time such as on the way to work and going to the toilet is the peak time for Tiktok. We can choose the release time according to our account category.
　　如果不清楚自己的視頻在哪個時間段發(fā)布會比較有效果的話，建議多嘗試，可以在不同的時間段都發(fā)試試，總結(jié)出更適合自己的發(fā)布時間。
　　If you are not sure which time period your video will be more effective at the press conference, it is recommended to try more and try posting it at different time periods to summarize a more suitable release time for yourself.
　　2.4個重點指標
　　2.4 Key Indicators
　　根據(jù)前面我們提到的抖音算法機制，主要和點贊量、轉(zhuǎn)發(fā)數(shù)、評論數(shù)和完播率這4個數(shù)據(jù)有關(guān)，所以我們要盡可能的去提高這4個數(shù)據(jù)指標：
　　According to the Tiktok algorithm mechanism mentioned above, it is mainly related to the four data such as likes, forwards, comments and completion rate, so we should try our best to improve these four data indicators:
　?、僭谧髌分兄苯右龑?dǎo)用戶產(chǎn)生點贊、評論等行為
　　① Directly guide users to generate likes, comments, and other behaviors in the work
　　比如在開頭或者結(jié)尾片段體現(xiàn)“結(jié)尾有驚喜”、“覺得有用的點個贊吧”、“想要了解更多就打個666吧”等引導(dǎo)詞。
　　For example, in the beginning or end of the paragraph, there are guiding words such as "surprise at the end", "like if you find it useful", "call 666 if you want to learn more", etc.
　　②在作品中加入一些提問
　?、?Add some questions to the work
　　比如“你覺得哪個更好看呢？”“你覺得有更換的必要嗎？”等問題，引導(dǎo)用戶在評論區(qū)打出自己的想法。
　　For example, questions such as "Which one do you think looks better?" and "Do you think it's necessary to replace it?" guide users to express their thoughts in the comment section.
　　③積極回復(fù)用戶評論
　?、?Actively respond to user comments
　　運營初期得到的評論量都不多，及時回復(fù)用戶評論，會有一定的引導(dǎo)作用，可能會有更多的用戶參與進來。
　　In the early stages of operation, the number of comments received is not high. Responding to user comments in a timely manner can have a certain guiding effect and may attract more users to participate.
　　④找朋友點贊，評論
　　④ Find friends to like and comment on
　　不用找太多，最好是身邊朋友，比較真實的抖音用戶，準備幾個比較吸引人的神評論，引導(dǎo)用戶展開話題討論，活躍下評論區(qū)。
　　There is no need to find too many. It is better to be friends around you and more real Tiktok users. Prepare some attractive comments, guide users to discuss topics, and activate the comment area.
　　3.積極參與抖音“挑戰(zhàn)賽”
　　3. Actively participate in the Tiktok "Challenge"
　　抖音上熱門的方式非常多，但最簡單、性價比最高的還是挑戰(zhàn)賽，在這些話題中，自己判斷一下可以參與的有可能會火爆的話題進行參與，提高自己上熱門的可能性。
　　There are many popular ways to participate in Tiktok, but the simplest and most cost-effective one is the challenge. In these topics, you can judge the possible hot topics you can participate in to improve your chances of becoming popular.
　　4.持續(xù)輸出高質(zhì)量的作品
　　4. Continuously produce high-quality works
　　當運營一陣抖音之后會發(fā)現(xiàn)，自己之前發(fā)布過的老視頻突然就火了，有時候是相關(guān)的話題上熱搜了，有時候是因為優(yōu)質(zhì)視頻被推薦了，所以持續(xù)輸出高質(zhì)量的作品還是很關(guān)鍵的。
　　When Tiktok ran for a while, he found that the old videos he had previously released suddenly became popular. Sometimes it was a hot search on related topics. Sometimes it was because high-quality videos were recommended, so it was critical to continuously output high-quality works.
　　5.提高作品曝光的小技巧
　　5. Tips for increasing exposure of works
　?、贀専嵩u
　　① Grab hot reviews
　　關(guān)注同行業(yè)大V賬號，在視頻下留一些比較精彩有趣的評論，當它的視頻爆了之后，底下的評論也會跟著得到曝光。
　　Pay attention to big V accounts in the same industry and leave some exciting and interesting comments under their videos. When their videos go viral, the comments below will also be exposed.
　?、诶酶顿M推廣上熱門
　?、?Utilize paid promotion to gain popularity
　　通過付費的形式做推廣，增加自己賬號的曝光量。
　　Promote your account through paid means to increase its exposure.
　?、鄄錈狳c
　?、?Riding on hot topics
　　熱點話題下的視頻更容易爆，不過也不是什么熱點都蹭，最好是要和自己行業(yè)相關(guān)的話題。
　　Videos on hot topics are more likely to go viral, but it's not about riding on all hot topics. It's best to focus on topics related to your own industry.
　　04
　　04
　　總結(jié)
　　Summary
　　初入抖音，首先不在于做什么內(nèi)容，而是先了解抖音平臺的規(guī)則和流量玩法；再以獨具個人特色的內(nèi)容作品作為基礎(chǔ)來支撐，并積極嘗試各類運營方法，才更有可能解決“酒香也怕巷子深”的窘境。
　　When you first enter Tiktok, you should first understand the rules and traffic playing methods of Tiktok platform, not what to do; Based on unique personal content works as the foundation, and actively trying various operational methods, it is more likely to solve the dilemma of "the fragrance of wine is afraid of deep alleys".
　　如果條件允許，也可找尋優(yōu)質(zhì)的運營服務(wù)商給自己提供運營方案，借用他人的經(jīng)驗，縮短摸索成功的時間。 鑫諾商，讓互聯(lián)網(wǎng)營銷更簡單，您的不二之選。
　　If conditions permit, one can also seek high-quality service providers to provide operational solutions for oneself, borrow the experience of others, and shorten the time for successful exploration. Xinnuoshang, making Internet marketing easier, is your best choice.
　　本文由 濟南短視頻運營 友情奉獻.更多有關(guān)的知識請點擊 http://www.derine.cn/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻.敬請期待.
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click http://www.derine.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.本文面向初入抖音的小伙伴，分享常見的實操問題， 鑫諾商為新手運營抖音賬號提供基礎(chǔ)運營攻略。
　　This article is intended to share common practical problems with newcomers to Tiktok. Xinnuoshang provides basic operation strategies for newcomers to operate Tiktok accounts.
　　01
　　01
　　關(guān)于養(yǎng)號問題
　　Regarding the issue of account maintenance
　　關(guān)于養(yǎng)號的重要性，已經(jīng)說過很多次了，還有有很多人注冊完抖音后都會來問，自己應(yīng)不應(yīng)該養(yǎng)號，有沒有養(yǎng)號的必要？
　　I have said many times about the importance of the number, and many people will come to ask after registering Tiktok, whether they should have a number, and whether it is necessary to have a number?
　　其實，養(yǎng)號最主要的原因是提高賬號的權(quán)重，養(yǎng)號過程中需要模擬正常賬號刷抖音的行為，包括搜索自己感興趣的視頻、點贊收藏或評論等，盡可能提高自己的初始權(quán)重。
　　In fact, the main reason for raising the number is to increase the weight of the account. In the process of raising the number, it is necessary to simulate the Tiktok behavior of the normal account, including searching videos, liking collections or comments that interest you, so as to increase your initial weight as much as possible.
　　養(yǎng)號攻略
　　Account maintenance strategy
　　1.關(guān)注同行的抖音賬號，進賬號主頁，刷刷賬號內(nèi)視頻。
　　1. Follow the peer's Tiktok account, enter the account home page, and brush the video in the account.
　　2.給作品點贊、收藏或分享，可以分享給微信好友，產(chǎn)生轉(zhuǎn)發(fā)行為。
　　2. Like, bookmark, or share your work, which can be shared with WeChat friends to generate forwarding behavior.
　　3.給作品評論，與作者互動，盡可能讓作者回復(fù)。
　　3. Comment on the work, interact with the author, and try to get the author to reply as much as possible.
　　4.看同行業(yè)抖音直播，看看別人的直播方式。
　　4. Watch the Tiktok live broadcast in the same industry, and see the live broadcast methods of others.
　　這些行為都是為了給賬號貼標簽，持續(xù)幾天，你就會發(fā)現(xiàn)推薦頁面的視頻基本都是這一類的短視頻。
　　These behaviors are all aimed at tagging accounts, and if you continue for a few days, you will find that the recommended videos on the page are mostly short videos of this type.
　　02
　　02
　　抖音的算法機制
　　Algorithm mechanism of Tiktok
　　正所謂知己知彼百戰(zhàn)不殆，想要在一個平臺上做好賬號運營，需要清楚這個平臺的流量推薦算法。抖音的算法機制主要有三個步驟。
　　As the saying goes, knowing oneself and knowing the enemy will lead to victory in a hundred battles. To operate an account well on a platform, it is necessary to have a clear understanding of the platform's traffic recommendation algorithm. The algorithm mechanism of Tiktok mainly has three steps.
　　1.流量池曝光機制
　　1. Traffic pool exposure mechanism
　　2.根據(jù)曝光數(shù)據(jù)，進入下一個流量池
　　2. Enter the next traffic pool based on exposure data
　　3.精品流量池
　　3. Premium traffic pool
　　03
　　03
　　新手運營抖音必備基操
　　Basic operations necessary for novice operation of Tiktok
　　1.注意發(fā)布時間
　　1. Pay attention to the release time
　　在飯前或者睡前刷抖音的人群會比較多，上班路上、上廁所等碎片化時間都是刷抖音的高峰時段，我們可以根據(jù)自己的賬號類別來選擇發(fā)布時間。
　　There will be more people playing Tiktok before dinner or bedtime. Fragmentation time such as on the way to work and going to the toilet is the peak time for Tiktok. We can choose the release time according to our account category.
　　如果不清楚自己的視頻在哪個時間段發(fā)布會比較有效果的話，建議多嘗試，可以在不同的時間段都發(fā)試試，總結(jié)出更適合自己的發(fā)布時間。
　　If you are not sure which time period your video will be more effective at the press conference, it is recommended to try more and try posting it at different time periods to summarize a more suitable release time for yourself.
　　2.4個重點指標
　　2.4 Key Indicators
　　根據(jù)前面我們提到的抖音算法機制，主要和點贊量、轉(zhuǎn)發(fā)數(shù)、評論數(shù)和完播率這4個數(shù)據(jù)有關(guān)，所以我們要盡可能的去提高這4個數(shù)據(jù)指標：
　　According to the Tiktok algorithm mechanism mentioned above, it is mainly related to the four data such as likes, forwards, comments and completion rate, so we should try our best to improve these four data indicators:
　?、僭谧髌分兄苯右龑?dǎo)用戶產(chǎn)生點贊、評論等行為
　?、?Directly guide users to generate likes, comments, and other behaviors in the work
　　比如在開頭或者結(jié)尾片段體現(xiàn)“結(jié)尾有驚喜”、“覺得有用的點個贊吧”、“想要了解更多就打個666吧”等引導(dǎo)詞。
　　For example, in the beginning or end of the paragraph, there are guiding words such as "surprise at the end", "like if you find it useful", "call 666 if you want to learn more", etc.
　?、谠谧髌分屑尤胍恍┨釂?br>　?、?Add some questions to the work
　　比如“你覺得哪個更好看呢？”“你覺得有更換的必要嗎？”等問題，引導(dǎo)用戶在評論區(qū)打出自己的想法。
　　For example, questions such as "Which one do you think looks better?" and "Do you think it's necessary to replace it?" guide users to express their thoughts in the comment section.
　?、鄯e極回復(fù)用戶評論
　?、?Actively respond to user comments
　　運營初期得到的評論量都不多，及時回復(fù)用戶評論，會有一定的引導(dǎo)作用，可能會有更多的用戶參與進來。
　　In the early stages of operation, the number of comments received is not high. Responding to user comments in a timely manner can have a certain guiding effect and may attract more users to participate.
　?、苷遗笥腰c贊，評論
　　④ Find friends to like and comment on
　　不用找太多，最好是身邊朋友，比較真實的抖音用戶，準備幾個比較吸引人的神評論，引導(dǎo)用戶展開話題討論，活躍下評論區(qū)。
　　There is no need to find too many. It is better to be friends around you and more real Tiktok users. Prepare some attractive comments, guide users to discuss topics, and activate the comment area.
　　3.積極參與抖音“挑戰(zhàn)賽”
　　3. Actively participate in the Tiktok "Challenge"
　　抖音上熱門的方式非常多，但最簡單、性價比最高的還是挑戰(zhàn)賽，在這些話題中，自己判斷一下可以參與的有可能會火爆的話題進行參與，提高自己上熱門的可能性。
　　There are many popular ways to participate in Tiktok, but the simplest and most cost-effective one is the challenge. In these topics, you can judge the possible hot topics you can participate in to improve your chances of becoming popular.
　　4.持續(xù)輸出高質(zhì)量的作品
　　4. Continuously produce high-quality works
　　當運營一陣抖音之后會發(fā)現(xiàn)，自己之前發(fā)布過的老視頻突然就火了，有時候是相關(guān)的話題上熱搜了，有時候是因為優(yōu)質(zhì)視頻被推薦了，所以持續(xù)輸出高質(zhì)量的作品還是很關(guān)鍵的。
　　When Tiktok ran for a while, he found that the old videos he had previously released suddenly became popular. Sometimes it was a hot search on related topics. Sometimes it was because high-quality videos were recommended, so it was critical to continuously output high-quality works.
　　5.提高作品曝光的小技巧
　　5. Tips for increasing exposure of works
　?、贀専嵩u
　?、?Grab hot reviews
　　關(guān)注同行業(yè)大V賬號，在視頻下留一些比較精彩有趣的評論，當它的視頻爆了之后，底下的評論也會跟著得到曝光。
　　Pay attention to big V accounts in the same industry and leave some exciting and interesting comments under their videos. When their videos go viral, the comments below will also be exposed.

　?、诶酶顿M推廣上熱門
　?、?Utilize paid promotion to gain popularity
　　通過付費的形式做推廣，增加自己賬號的曝光量。
　　Promote your account through paid means to increase its exposure.
　?、鄄錈狳c
　　③ Riding on hot topics
　　熱點話題下的視頻更容易爆，不過也不是什么熱點都蹭，最好是要和自己行業(yè)相關(guān)的話題。
　　Videos on hot topics are more likely to go viral, but it's not about riding on all hot topics. It's best to focus on topics related to your own industry.
　　04
　　04
　　總結(jié)
　　Summary
　　初入抖音，首先不在于做什么內(nèi)容，而是先了解抖音平臺的規(guī)則和流量玩法；再以獨具個人特色的內(nèi)容作品作為基礎(chǔ)來支撐，并積極嘗試各類運營方法，才更有可能解決“酒香也怕巷子深”的窘境。
　　When you first enter Tiktok, you should first understand the rules and traffic playing methods of Tiktok platform, not what to do; Based on unique personal content works as the foundation, and actively trying various operational methods, it is more likely to solve the dilemma of "the fragrance of wine is afraid of deep alleys".
　　如果條件允許，也可找尋優(yōu)質(zhì)的運營服務(wù)商給自己提供運營方案，借用他人的經(jīng)驗，縮短摸索成功的時間。 鑫諾商，讓互聯(lián)網(wǎng)營銷更簡單，您的不二之選。
　　If conditions permit, one can also seek high-quality service providers to provide operational solutions for oneself, borrow the experience of others, and shorten the time for successful exploration. Xinnuoshang, making Internet marketing easier, is your best choice.
　　本文由 濟南短視頻運營 友情奉獻.更多有關(guān)的知識請點擊 http://www.derine.cn/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻.敬請期待.
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