想知道自己拍的短視頻有沒有吸引力？其實(shí)通過幾個(gè)關(guān)鍵角度就能輕松判斷效果，快來看看這些簡單又實(shí)用的分析方法吧。
　　Do you want to know if your short videos are attractive In fact, the effect can be easily judged through a few key angles. Let's take a look at these simple and practical analysis methods.
　　看播放量數(shù)據(jù)
　　View playback data
　　播放量是最直觀的 “成績單”。如果一條短視頻發(fā)布后，短時(shí)間內(nèi)播放量蹭蹭往上漲，說明它成功吸引了用戶的注意力。比如剛發(fā)出去 1 小時(shí)就有幾千次播放，比平時(shí)同類型視頻高很多，那就證明內(nèi)容很抓人。但要是播放量一直上不去，甚至只有幾百次，就得想想是不是選題不夠吸引人，或者封面、標(biāo)題不夠亮眼，沒辦法讓用戶愿意點(diǎn)進(jìn)來看。
　　The playback volume is the most intuitive "report card". If a short video experiences a rapid increase in views shortly after its release, it indicates that it has successfully captured the attention of users. For example, if there are thousands of views within an hour of its release, which is much higher than other videos of the same type, it proves that the content is very engaging. But if the number of views keeps going up, even just a few hundred times, you have to think about whether the topic is not attractive enough, or the cover and title are not eye-catching enough to make users willing to click in and take a look.

　　查互動情況
　　Check the interaction situation
　　用戶有沒有點(diǎn)贊、評論、分享，這能看出他們對視頻感不感興趣。要是評論區(qū)特別熱鬧，大家都在留言討論，甚至還出現(xiàn)了很多有意思的神評論，說明視頻內(nèi)容引發(fā)了共鳴。像有的美食短視頻，評論里全是 “看著就流口水”“求做法”，這就是互動效果好的表現(xiàn)。分享量也很重要，如果很多人把視頻轉(zhuǎn)發(fā)到自己的社交平臺，那就相當(dāng)于幫你做了宣傳，能讓更多人看到。
　　Whether users like, comment, or share can indicate whether they are interested in the video. If the comment section is particularly lively, with everyone commenting and discussing, and even many interesting comments from gods appearing, it indicates that the video content has resonated. Like some food short videos, the comments are full of "drooling" and "seeking methods", which is a manifestation of good interactive effect. Sharing volume is also important. If many people share videos on their social media platforms, it is equivalent to helping you promote and allowing more people to see them.
　　盯完播率高低
　　Monitor the completion rate of broadcasts
　　完播率就是有多少人能把視頻從頭到尾看完。如果一個(gè)短視頻前幾秒就有很多人劃走，完播率很低，可能是開頭不夠精彩，沒能留住觀眾。比如劇情類視頻，開頭沒設(shè)置懸念，用戶就容易失去耐心。相反，完播率高的視頻，往往在節(jié)奏把握上很到位，每個(gè)段落都能抓住人，讓大家愿意看到最后。可以重點(diǎn)看看視頻哪個(gè)部分開始掉粉最多，找到問題后調(diào)整內(nèi)容節(jié)奏。
　　The completion rate is how many people can watch the video from beginning to end. If a short video has many people scrolling away in the first few seconds and a low completion rate, it may be because the beginning is not exciting enough to retain the audience. For example, in drama videos, if there is no suspense set at the beginning, users are prone to losing patience. On the contrary, videos with high completion rates often have a good grasp of rhythm, with each paragraph able to capture people and make them willing to see the end. You can focus on which part of the video begins to lose the most fans, and adjust the content rhythm after finding the problem.
　　析粉絲增長數(shù)
　　Analyze the growth of fans
　　發(fā)布視頻后，看看粉絲數(shù)量有沒有明顯增加。如果因?yàn)檫@條視頻吸引了很多新粉絲關(guān)注，說明內(nèi)容對目標(biāo)受眾有很強(qiáng)的吸引力。比如做美妝的賬號，發(fā)了一條實(shí)用的化妝技巧視頻，漲了不少粉絲，就證明這類內(nèi)容是粉絲喜歡的。但要是粉絲增長不明顯，可能需要思考視頻內(nèi)容是不是和賬號定位不符，或者沒有突出自己的特色。
　　After posting the video, check if there is a significant increase in the number of fans. If this video has attracted a lot of new fans' attention, it indicates that the content has a strong appeal to the target audience. For example, if a beauty account posts a practical makeup technique video and gains a lot of followers, it proves that this type of content is loved by fans. But if the fan growth is not significant, it may be necessary to consider whether the video content does not match the account positioning or does not highlight its own characteristics.
　　觀流量來源
　　View traffic sources
　　了解流量是從哪里來的也很關(guān)鍵。比如有的視頻主要靠平臺推薦獲得流量，說明內(nèi)容符合平臺的算法規(guī)則；有的是通過搜索關(guān)鍵詞進(jìn)來的，可能是標(biāo)題或標(biāo)簽用得好。如果流量來源比較單一，就要想辦法拓展渠道，比如優(yōu)化標(biāo)簽、和其他賬號互動等，讓視頻獲得更多曝光機(jī)會。
　　Understanding where traffic comes from is also crucial. For example, some videos mainly rely on platform recommendations to gain traffic, indicating that the content complies with the platform's algorithm rules; Some of them come in through search keywords, possibly because the title or tags are well used. If the source of traffic is relatively single, it is necessary to find ways to expand channels, such as optimizing tags, interacting with other accounts, etc., to give videos more exposure opportunities.

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